Getresponse
Whether you’re an affiliate marketer, coach, or all-around marketer, you’ll want to stick around. As these seven tactics are about to turn your email marketing program into a growing revenue source.
💡 Did you know? GetResponse not only can help you run your email campaigns more effectively, but it can also help you generate income! By joining our affiliate program, you can earn $100 or 33% lifetime recurring commissions for every referred customer. Join the getresponse program today!
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How to make money with your email list in 2023
Before going over the ways you can make money with email, I want to make a disclaimer.
Even though email marketing getresponse boasts an impressive ROI of 3,800%, it is a long-term game. Building an engaged email audience takes time and effort, and that’s only a part of the equation.
So if you ever hear someone making promises that you’ll generate an extra $5k in income from email just after 30 days of work, simply ignore them.
With that out of the way, let me take you through the key ways of making money with email marketing.
Use affiliate marketing getresponse
One of the first associations people make about making money online comes down to joining a lucrative affiliate program.
The dynamics are pretty straightforward — you select a brand that has a program for affiliates, sign up for it, and start promoting its product or services to your email subscribers. For every purchase that comes from your affiliate link, you receive a commission.
Let’s say you’re a personal finance blogger and online coach. The most fundamental way for you to capitalize on your position as a financial expert is to tap into the affiliate products offered by FinTech software such as eToro, Binance, or Robinhood….
Research getresponse Affiliate Programs:
Look for affiliate programs that offer products or services related to your chosen niche. Some popular affiliate networks include Amazon Associates, ClickBank, ShareASale, and CJ Affiliate (formerly Commission Junction).
How does affiliate marketing getresponse work?
Before we get into the technical side of this marketing channel, let’s say it out loud — the key to success is to promote products or services that meet both fundamental requirements:
They are trustworthy enough that you can sign your own name to them — don’t get tempted by a high commission and spreading the word about a scammy product
You have knowledge and experience about a specific niche, so you can leverage your street credit to promote products connected to your expertise.
- You select your merchants that offer enticing affiliate products that match your business scope. (If you’re still looking, check out our curated list of best affiliate marketing programs.)
- Sign in to the merchant’s program and get a unique affiliate link.
- You start to promote the product among your audience. As this article is solely about email marketing, you’re leveraging email subscribers.
- Both merchants and affiliates can monitor the performance of those email campaigns by tracking impressions, clicks, and sales.
- You get paid for every objective based on the commission — a conversion, a lead, a sale, and an app install.
Affiliate products are a proven way to generate income, and if you handle it well, it can be super easy (injecting an affiliate link in your email content) and profitable.
For instance, GetResponse’s affiliate program offers 33 percent recurring or a one-off $100 commission — what a great way to secure a passive income!
👉 Learn more with our: GetResponse Affiliate Program
Include sponsored content or advertising in your emails
Another way to make money with email marketing is to introduce sponsored content and advertising into your email campaigns.
Those commercial tactics are an excellent fit for email marketers who have been on the scene for a while and managed to grow their mailing lists to a number of at least 2,500 subscribers.
Naturally, the bigger and more engaged your email list is, the better. Only this way you will become an attractive asset for potential advertisers.
There’s another reason why hundreds of folks on your email list won’t be enough, but thousands will make a difference. And it’s called CPM (Cost per thousand impressions) — a unit that will help you and your advertiser to set the prices for a banner displayed in your newsletters.
How about solo ads?
A solo ad works like this — advertisers go to email list owners and purchase a placement in their email. Simply put, a brand buys a dedicated email and taps into the existing email audience of that owner.
Even though solo ads don’t have the best reputation from the advertiser’s point of view. It can be a different story when you run a thriving online business and have the capability of providing solo ads service to advertisers.
To make it work, make sure that:
- sponsored emails you send to your subscribers align with your audience’s interests
- you don’t follow spammy practices, and your email list is 100% legit
- you don’t overuse solo ads and trigger your email subscribers to opt out of your mailing list.
Check out this detailed guide about solo ads and think if that’s a good idea for your online business.
Create a tripwire offer
OK, another method to generate more money through email marketing is tripwire offers. And while the name of that technique is not the most fortunate in the world, it’s pretty standard among email marketers out there.
Implementing a tripwire means offering your new subscribers a low-priced product or service. The entry threshold is set low (as the tripwire), increasing the chances of getting more people to purchase.
“OK, it costs only $5, no biggie” — and they’re in! OK, it doesn’t have to be that cheap. Let’s say you’re an online life coach, and you’re offering a bargain deal of $30 for the first online strategy session. As long as you deliver quality after closing that sale, you open an avenue to pitch your more expensive services.
In practice, it can mean creating a landing page with a curated offer and sending an upsell email after finalizing the first deal.
Sell your own product or service
OK, affiliate marketing and advertising can help you earn money. In some cases, those results can be impressive.
But, regardless of how high the affiliate commission is, it’s still a percentage. If you’re lucky, you get 20, 30, or 40% of conversions or sales.
By selling your own products or services, you can make money on a scale that will drive your online business forward substantially.
You own it — the 100% goes into your pocket without sharing that with a sponsorship marketplace or a merchant.
How can you pull this off?
This part might be tricky. Especially if you have just started growing your email list. You can say: “I’m struggling to have people opt into my email list for free, so how am I supposed to get them to pay me for it?”
And you’re absolutely right. It’s a real challenge at the early growth stage. It will take some time, but by providing high-end value to your readers, you will reach the moment to:
- Transform your free email sequence into a paid newsletter
- Create a premium version of your regular newsletter with exclusive content you won’t share anywhere else.
Create a paid course
Earlier, I mentioned crafting a digital product to make money with email marketing. Creating a paid online course is one of the most popular and profitable digital products used by solopreneurs.
Sharing tips and tricks and leading thoughts through a free or paid newsletter is one thing. Teaching your subscribers interested in your expertise, new skills, and workflows is another.
To create a paid course, you’ll need to get back to the drawing board and list your audience’s pain points. From then, make a step-by-step process to overcome those challenges.
Once you have the idea for your online course, you need to:
- Break down the structure into lessons, videos, worksheets, and quizzes
- Create a landing page with the signup form
- Optimize your landing page for specific keywords
- Run a successful email marketing campaign backed up by paid social ads to drive traffic to your page.
Start making money with email marketing!
Even without a big marketing team or a dedicated email specialist, email marketing has a wide array of options to make money — from promoting affiliate products, through running a paid newsletter, to implementing advertising in your emails.
Another strategy is to pitch your services to your subscribers and sell products, such as ebooks, templates, workflows, training sessions, online courses, and paid webinars.
The critical point is consistently delivering high-quality and value for your target audience. Once you look after this part, you can experiment with different ways to make money.
And finally, to start implementing your revenue-generating program, you need a solid email service provider!
And GetResponse is the one that will help you keep everything under one roof! Try all the features for free for the next 30 days.
